Design Without Limits: How BeSpoke Motor Union and Rieke Interiors Are Redefining the Car Condo Experience

More Than Storage — A Reflection of You

At BeSpoke Motor Union, we believe your garage should tell your story — not just store it. That’s why we’ve partnered with Rieke Interiors, a renowned local design and manufacturing firm with more than 30 years of experience crafting dynamic commercial, residential, and specialty spaces. Together, we’re reimagining what it means to own a car condo — elevating it from storage to a personalized expression of lifestyle and passion. 

Located just minutes from BMU’s future campus in Gilberts, Illinois, Rieke brings deep craftsmanship and design intelligence to every space. Their creative director, Jamie Leonard, describes the partnership simply:

“We start with how you want to feel in the space — calm, energized, inspired — and build from there.”

A Design Process That Starts With You

Each BMU owner has a different vision. Some want a clean, modern space to showcase their collection. Others imagine a rustic retreat, a Formula 1-inspired lounge, or even a hybrid office-garage. Rieke’s team begins with a discovery session that explores how the owner plans to use the unit — whether it’s housing performance cars, displaying memorabilia, or creating a private escape.

From there, the team curates materials, finishes, and layouts that not only match an owner’s aesthetic but also the functionality and flow of their lifestyle. Every surface, color, and fixture is chosen to enhance that emotional and sensory experience — from the warmth of the lighting to the texture underfoot.

“We want each BeSpoke Motor Union space to be beautiful, functional, and uniquely personal,” says Leonard. “Our goal is that every owner walks in and feels this is mine.”

The Four Design Tiers: Bronze, Silver, Gold, and Bespoke

To make design approachable and efficient for every owner, Rieke Interiors created four curated design tiers exclusive to BeSpoke Motor Union:

  • Bronze Package:
    Perfect for owners who want a clean, professional finish without complexity. Includes curated flooring, paint, millwork, and bath selections — all coordinated for seamless style and fast installation.

  • Silver Package:
    Adds an elevated palette of finishes and refined design touches for owners who want a more distinctive aesthetic while keeping the process simple.

  • Gold Package:
    Expands creative choices with upgraded finishes and additional customization, delivering a luxury look without the full bespoke process.

  • Bespoke Package:
    A full-service, ground-up collaboration with Rieke’s design team to create a one-of-a-kind environment. From a wall-mounted race helmet display to a coffee table crafted from an engine block, no idea is too bold.

Each package allows owners to work directly with a professional designer, ensuring the process is enjoyable and stress-free from concept to completion.

Why Design Matters in a Car Condo Community

In traditional storage developments, functionality is often the end goal. BeSpoke Motor Union is built on a different philosophy: that space can elevate experience. Interior design plays a pivotal role in transforming a garage into a statement of identity — blending automotive passion with architectural purpose.

Leonard’s team bridges the line between commercial precision and residential warmth. “Car condos are a unique design challenge,” she explains. “They’re technically commercial structures, but they live like personal retreats. That’s where our hybrid experience makes all the difference.”

The Rieke team also manages procurement, contractor coordination, and installation oversight, ensuring each BMU owner enjoys the journey — not the headaches that often come with build-outs.

Sustainability and Longevity by Design

Unlike pre-finished units that require remodeling later, BeSpoke Motor Union and Rieke’s approach avoids waste and rework. Every finish is chosen with longevity and owner preference in mind — reducing environmental impact and increasing long-term satisfaction.

“Even at the Bronze level, owners make the selections that matter,” says Leonard. “You start with a space that’s yours from day one — no do-overs needed.”

A Partnership Rooted in Community and Craftsmanship

The proximity between BeSpoke Motor Union and Rieke Interiors isn’t just convenient — it’s symbolic. Both companies share local roots, attention to detail, and a belief that exceptional design is personal. With Rieke’s design library of thousands of materials, textures, and finishes, the creative possibilities are limitless — and just a short drive down the road.

“Projects like BeSpoke are rare,” Leonard says. “They let us blend creativity, engineering, and emotion — building spaces that truly represent the people who own them.”

Experience Design at BeSpoke Motor Union

BeSpoke Motor Union isn’t just a place to store cars. It’s a community of enthusiasts, innovators, and collectors who value craftsmanship, quality, and connection. Through our partnership with Rieke Interiors, every garage becomes a living expression of its owner — designed to inspire, entertain, and evolve over time.

Get started on your dream garage condo: bespokemotorunion.com/contact-us/ 



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